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The Art & Science of Negotiation - Presenter: Taya R. Cohen, PhD

  • Swartz Center for Entrepreneurship, Tepper Quad (map)

We negotiate daily in a variety of contexts: business, family and social. Negotiations serve several purposes: (1) establishing new or renewing old relationships; (2) changing behaviors and expectations; and (3) resolving conflict and disputes. How effectively we negotiate exerts important effects on the quality of life we live and how successful we are at work. Why do we sometimes get our way, while other times we walk away feeling frustrated by our inability to achieve the agreement we desire?