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Using Digital to Achieve Business Goals -- Presenter: Laura Kelly, Dick’s Sporting Goods

  • Swartz Center for Entrepreneurship, Tepper Quad (map)

In 2019, there's no such thing as digital and IRL (in real life). Individuals and companies online presence is real life, and your online strategy should reflect that. Learn how to choose where to be online, how to establish measurable strategies that impact your business goals and how your digital and traditional strategies work together.